About us

Our story

We deliver fair and flexible financial products, in a socially responsible way, to customers and retailers. etika was founded in 2012 by a group of tech entrepreneurs, that wanted to make fairer finance accessible to more people globally. We’re a privately owned company and first and foremost, we are here to make a positive difference in the world of finance.

The name etika means ‘ethical’ in several languages and that’s exactly what we want to bring to finance - a responsible and fair approach to lending money. We’re different to other lenders because we put the financial wellbeing of our customers first.

We strive to be truthful, fair and honest when we deal with customers, retailers, partners, authorities and employees. We say it as it is and do as we say.

And we actively seek out ethical business partners that treat their suppliers, customers, employees and business partners with the same respect and fairness we would.


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We believe in diversity of people and ideas
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We aim to make finance accessible to many, not just a lucky few
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We lead through innovation and launch fast
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We develop our core platform in-house giving us maximum control and flexibility
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We use modern technology to improve products for our customers
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Our finance is easy to use and understand
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Being fair and responsible is more important than profit
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We only work with trusted retailers that support and reflect our values


At etika, we are a diverse team, focused on making financial services fairer. We currently have offices in the UK and Australia and  provide a COVID-19 secure work environment for all of our employees. For any questions about working at etika, get in contact with us.

Have a question?

If you'd like to contact;
etika in Australia
Call 1300-FAIRER (324 737) or email us.
etika in New Zealand
Call 0800-FAIRER (324 737) or email us.
Our office hours are Monday to Friday from 8am to 5pm (AEST & NZDT).
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